Companys branding, pricing, and distribution strategy

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Points: 280 Assignment 3: Part C: Your Marketing PlanCriteria
Unacceptable
Below 70% F
Fair
70-79% C
Proficient
80-89% BExemplary90-100% A1. Develop the companys
branding, pricing, and
distribution strategy.
Weight: 10%
Did not submit or
incompletely developed
the companys branding,
pricing, and distribution
strategy.
Partially developed the
companys branding,
pricing, and distribution
strategy.
Satisfactorily developedthe companys branding,
pricing, and distributionstrategy.
Thoroughly developedthe companys branding,pricing, and distributionstrategy.
2. Classify the company’s major
competitors as inter- or intracompetitors. Categorize the
competitors’ major strengths
and weaknesses.
Weight: 15%
Did not submit or
incompletely classified
the companys major
competitors as inter- or
intra-competitors. Did not
submit or incompletely
categorized the
competitors major
strengths and
weaknesses.
Partially classified the
companys major
competitors as inter- or
intra-competitors.
Partially categorized the
competitors major
strengths and
weaknesses.
Satisfactorily classifiedthe companys major
competitors as inter- or
intra-competitors.
Satisfactorily categorizedthe competitors major
strengths and
weaknesses.
Thoroughly classified thecompanys majorcompetitors as inter- orintra-competitors.Thoroughly categorizedthe competitors majorstrengths andweaknesses.
3. Develop the differentiation
strategy in relation to the
closest competitor.
Weight: 10%
Did not submit or
incompletely developed
the differentiation
strategy in relation to the
closest competitor.
Partially developed the
differentiation strategy in
relation to the closest
competitor.
Satisfactorily developedthe differentiationstrategy in relation to theclosest competitor.
Thoroughly developedthe differentiationstrategy in relation to theclosest competitor.4. Establish whether the
companys intention is to be a
leader or follower within the
industry.
Weight: 10%
Did not submit or
incompletely established
whether the companys
intention is to be a leader
or follower within the
industry.
Partially established
whether the companys
intention is to be a leader
or follower within the
industry.
Satisfactorily establishedwhether the companysintention is to be a leader
or follower within theindustry.
Thoroughly establishedwhether the companysintention is to be a leaderor follower within theindustry.
5. Specify two (2) social media
and / or media tools that you
would use as you develop your
plan. Justify each of your
chosen tools.
Weight: 15%
Did not submit or
incompletely specified
two (2) social media and /
or media tools that you
would use as you
develop your plan. Did
not submit or
incompletely justified
each of your chosen
tools.
Partially specified two (2)
social media and / or
media tools that you
would use as you
develop your plan.
Partially justified each of
your chosen tools.
Satisfactorily specifiedtwo (2) social media and /
or media tools that youwould use as youdevelop your plan.
Satisfactorily justifiedeach of your chosentools.
Thoroughly specified two(2) social media and / ormedia tools that youwould use as youdevelop your plan.Thoroughly justified eachof your chosen tools.6. Suggest the integrated
marketing communications that
are most relevant for your
marketing plan. Relate each
marketing communication to
your companys advertising
strategy.
Weight: 15%
Did not submit or
incompletely suggested
the integrated marketing
communications that are
most relevant for your
marketing plan. Did not
submit or incompletely
related each marketing
communication to your
companys advertising
strategy.
Partially suggested the
integrated marketing
communications that are
most relevant for your
marketing plan. Partially
related each marketing
communication to your
companys advertising
strategy.
Satisfactorily suggestedthe integrated marketingcommunications that aremost relevant for your
marketing plan.
Satisfactorily relatedeach marketing
communication to your
companys advertisingstrategy.
Thoroughly suggestedthe integrated marketingcommunications that aremost relevant for yourmarketing plan.Thoroughly related eachmarketing communicationto your companysadvertising strategy.7. 5 references
Weight: 5%
No references provided. Does not meet the
required number of
references; some or all
references poor quality
choices.
Meets number of
required references; all
references high qualitychoices.
Exceeds number ofrequired references; allreferences high qualitychoices.
8. Writing Mechanics,
Grammar, and Formatting
Weight: 5%
Serious and persistent
errors in grammar,
spelling, punctuation, or
formatting.
Partially free of errors in
grammar, spelling,
punctuation, or
formatting.
Mostly free of errors ingrammar, spelling,
punctuation, or
formatting.
Error free or almost errorfree grammar, spelling,punctuation, orformatting.
9. Appropriate use of APA intext citations and reference
section
Weight: 5%
Lack of in-text citations
and / or lack of reference
section.
In-text citations and
references are provided,
but they are only partially
formatted correctly in
APA style.
Most are provided,
and they are generallyformatted correctly inAPA style.
are error freeor almost error free andconsistently formattedcorrectly in APA style.10. Information Literacy /
Integration of Sources
Serious errors in the
integration of sources,
such as intentional or
Sources are partially
integrated using effective
techniques of quoting,
Sources are mostly
integrated using effectivetechniques of quoting,
Sources are consistentlyintegrated using effectivetechniques of quoting,https://blackboard.strayer.edu/bbcswebdav/institution/MKT/500/1158/W…1 of 2 2/15/2018, 3:39 PM
Weight: 5% accidental plagiarism, or
failure to use in-text
citations.
paraphrasing, and
summarizing.
paraphrasing, andsummarizing.
paraphrasing, andsummarizing.
11. Clarity and Coherence of
Writing
Weight: 5%
Information is confusing
to the reader and fails to
include reasons and
evidence that logically
support ideas
Information is partially
clear with minimal
reasons and evidence
that logically support
ideas
Information is mostly
clear and generally
supported with reasonsand evidence that
logically support ideasInformation is provided ina clear, coherent, andconsistent manner withreasons and evidencethat logically supportideashttps://blackboard.strayer.edu/bbcswebdav/institution/MKT/500/1158/W…2 of 2 2/15/2018, 3:39 PM

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