Enhancing Euro Car’s Mission and Market Presence

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Instructions:

Enhancing Euro Car’s Mission and Market Presence

Using the same organization, you selected in Week 1 (Euro Car), imagine that you will be making a Microsoft Power Point presentation to the organization’s board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation.

First, you will synthesize the key insights you have learned during the past five weeks.
Second, you will present an Integrated Marketing Communications (IMC) strategy, a pricing objective, and a pricing strategy to the board of directors. Because this second part involves new material in the project, it will probably require the most research and analysis to complete this week’s presentation.

The following sections provide greater detail about the two pieces of your presentation.

Note: The expectation for this project is a scholarly presentation. A scholarly presentation has two main distinctions:

The notes sections of slides contain research citations, evaluation, and conclusions—just like in a good scholarly paper. In other words, a reader should be able to read your notes section as if he or she is reading an academic paper. The grading rubric suggests a level of critical thinking for the presentation (in the notes section particularly) that is on the level of a good academic paper.
Key points and information on the slides are highlighted. A good slide contains no more than six lines of text. The slide should just contain the “big ideas” to help guide your reader through the main points.

In addition, for this project in particular, the first several sections of your presentation will use material you composed in the previous weeks of the project. However, use the slides and notes sections to show that you can do more than just copy from the previous weeks’ papers. Show that you can summarize the material and present the most important points to your audience.

Part 1: Summary of Key Insights from the Course Project to Date

Using course work (and feedback!) you have completed so far in the course project, summarize key points regarding the organizational mission and how the new product/service and your proposed service delivery enhancements contribute to the organization’s ability to complete the mission.

New Mission; New Product/Service (2 slides)
Provide a brief overview of the new/improved mission statement and the new/improved product or service you are proposing.
Provide the board of directors with supported rationale for how the new product/service contributes to achieving the new/improved organizational mission.
Service Delivery Enhancements (2 slides)
Provide a brief overview of service delivery enhancements to improve efficiency and effectiveness.
Provide the board of directors with supported rationale for how the service delivery enhancements contribute to achieving organizational mission.

Part 2: Communication Strategy

As new material for this week, you need to communicate to your “organization’s” market segment the key benefits that make the organization distinct from the competitors. In addition, you need to announce the improvements in the delivery of the services by the company. Justify an Integrated Marketing Communications (IMC) strategy that includes the following:

Advertisement (5–7 slides)
Propose an advertisement featuring the new (improved) services and containing the following elements:
A headline
A subhead line
A brand–positioning statement
An artwork
A layout
Justify traditional and nontraditional channels to carry the advertisement.
In the notes section, justify your channel selection. Use research to support your work.
Pricing (2–3 slides)
Justify both a pricing objective and a pricing strategy for the company on the basis of the information gathered from the case study, an understanding of the competition, and the likely attitude of current customers.
In the notes section, justify why the organization should adopt the pricing objective and follow your pricing strategy, using appropriate examples, research, and reasoning.
Conclusion (1 slide)
Conclude with a statement positioning the brand around the new service delivery.
In the notes section, defend the statement. Support your work with research.

Submissions Details:

The presentation should be 12 to 15 slides in length.
Place any references on the last slide, using APA style

RUBRIC

	ORGANIZATION	FOLLOWING OF INSTRUCTIONS	NEATNESS AND OTHERS
EXCELLENT 75-100%	An essay categorized as excellent demonstrated a profound mastery of the subject matter, coupled with an exceptional ability to organize thoughts coherently. This work showcased a sophisticated understanding of the topic, presenting nuanced arguments with clarity and precision. The structure was impeccable, with a well-defined introduction, body, and conclusion. Critical analysis was evident throughout, reflecting a deep engagement with relevant literature. The essay not only met but exceeded the expected standards, demonstrating a high level of scholarship and intellectual rigor.	An essay categorized as excellent in terms of following instructions demonstrates an exemplary adherence to guidelines. The writer meticulously follows each directive, showcasing a keen attention to detail and a comprehensive understanding of the assignment’s requirements. From formatting to specific content criteria, every instruction is not only met but exceeded, reflecting a dedication to precision. Such essays not only fulfill the given parameters but also exhibit a level of thoroughness that goes beyond expectations.	In the classification of “Neatness and Others,” top-tier works exhibit exceptional attention to detail and precision in presentation. These essays are immaculately organized, with a visually appealing layout and a meticulous approach to formatting. Neatness extends to language usage, where clarity and conciseness prevail. Citations and references are flawlessly integrated, showcasing a commitment to academic integrity. These essays go beyond the surface, incorporating additional elements like illustrative visuals or supplementary materials, enhancing the overall quality of presentation.
AVERAGE 40-74%	In the realm of an average essay, a moderate proficiency in the subject matter was observed. While the writer demonstrated a basic understanding of the topic, there were occasional lapses in organization and coherence. Arguments and analysis were presented, but there was room for improvement in terms of depth and clarity. The structure was adequate but lacked the refinement seen in higher-quality essays. Overall, the essay met the basic requirements but fell short of achieving a more polished and insightful presentation.	In the realm of an average essay regarding following instructions, there is a moderate adherence to guidelines. While the writer generally complies with the given instructions, there may be occasional deviations or oversights. The essay meets the basic requirements but lacks the meticulous attention to detail seen in higher-quality submissions. Despite a reasonable attempt to follow instructions, there is room for improvement in terms of ensuring a more precise alignment with the provided guidelines.	Essays falling into the average category regarding “Neatness and Others” demonstrate a moderate level of attention to detail. The organization is generally tidy, but there may be occasional lapses in formatting or presentation. Language usage is adequate, although there is room for improvement in terms of clarity and conciseness. Citations and references are appropriately included, but not with the finesse seen in higher-quality works. While meeting basic standards, these essays lack the polish and meticulousness associated with top-tier neatness.
GOOD QUALITY 0-39%	An essay categorized as good quality displayed a solid understanding of the subject matter. The writer effectively communicated their ideas, presenting a coherent and well-organized piece of work. While not reaching the level of excellence, this essay exhibited a commendable effort in critical analysis and argumentation. The structure was generally sound, with a clear introduction, development of ideas in the body, and a reasonable conclusion. With minor enhancements in depth and refinement, this essay had the potential to elevate to a higher quality.	An essay categorized as good quality in following instructions displays a solid effort in adhering to guidelines. The writer demonstrates a satisfactory understanding of the given instructions, with overall compliance. While there may be some minor lapses, the essay generally meets the specified criteria. With a bit more attention to detail and precision in following instructions, these essays have the potential to elevate to a higher quality in terms of adherence to guidelines.	In the realm of “Good Quality” for Neatness and Others, essays display a solid effort in organization and presentation. The layout is generally tidy, with a clear structure and acceptable formatting. Language usage is effective, though some areas may benefit from increased clarity. Citations and references are included appropriately, though not with the precision seen in top-tier works. With minor refinements in organization and attention to detail, these essays have the potential to enhance their overall neatness and move towards a higher quality classification.

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