interactive

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Learning Goal: I’m working on a management project and need support to help me learn.

Week 6: Interactive Activity

6.1. Content Introduction

Learning Outcomes

1. Describe the different issues related to environmental scanning, strategy formulation, and strategy implementation in diversified organizations.

6.2. Reading

Required

Chapter 6. Strategy Formation: Situation Analysis and Business Strategy

Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy (14^th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433 (e-text)

Recommended

Mintzberg, H. (1978). Patterns in Strategy Formulation. Management Science, 24(9), 934-948.

6.3. Test your knowledge (Max 100 words for every question)

Question 1

What is the relevance of the resource-based view of the firm to strategic management in a global environment?

Question 2

How can value-chain analysis help identify a companys strengths and weaknesses?

6.4. Instructions

• Answer both questions in the test your knowledge section.
• Post your answer in the discussion board using the discussion link below (week 7: interactive learning activity).