Promotion plans and blends part ii

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PROMOTION PLANS AND BLENDS PART II Promotion Plans and Blends Part II Response to REGGIE
The analysis you give on how GM has used promotional blends over the years is very detailed and information. This makes it possible for me to elaborate on some of the key issues that you raise. I find that two major forms of promotion that the company has blended are the use of TV commercials and branding. These two are indeed very powerful forms of promotion that could work under any independent usage (Laureate Education, 2013). But as the company blends these, I believe that one of the most effect ways to use them is to relate the promotional blend directly to their target markets and positioning. This is very important to do so as to ensure that it will not be applying the right solution for the wrong position. On technology, I strongly believe that apart from the use of social media which you elaborate, an alternative would be to use the company’s own website in a more interactive manner.
Reference
Laureate Education. (Producer). (2013). Daryl Travis: Positioning statements and branding [Video Baltimore, MD Author]. Video posted to: https:/​/​class. waldenu. edu/​bbcswebdav/​institution/​USW1/​201520_02/​MS_WMBA/​WMBA_6060/​USW1_WMBA_6060_Week06_videoA. html
Response to EDWIN
I have a feeling that not only did you look at how different examples of promotions are blended by Hanes Company but you went a step further to look at the impact of blending different forms of promotion. This is because the use of television and promotional advertisement and emotional branding form two important and separate forms of promotion that could be said to be physiological and psychological (Perreault Jr., Cannon & McCarthy, 2014). Most certainly, I find this a very tactful and prudent way of attracting the promotional interest of as many people as possible. Having said this, I am of the opinion that there still remains a lot of potential in the use of social media in promotions that Hanes Company has not taken advantage of. Having social media platforms where the company can share its unique promotional blend with the public could be very advantageous.
Reference
Perreault Jr., W. D., Cannon, J. P., & McCarthy, E. J. (2014). Basic marketing: A marketing strategy planning approach (19th ed.). New York, NY: McGraw-Hill.